The best restaurant loyalty program: A fresh, innovative approach

Our dream is simple, creating a more eco-friendly loyalty system across the globe, by removing paper receipts, plastic gift cards, or the simple paper punch cards correctly. The benefits are endless but will become clearer in a later stage of the project.

Unlocking the value of Loyalty Programs for Restaurants, making use of new technologies to build customer loyalty.

The evolution of restaurant loyalty programs

Restaurant-goers love loyalty programs, but only from a specific kind. It’s nice when you participate in the loyalty programs of the restaurants that you like, but in many cases, you only go there once and get handed out a quick loyalty card that if you come back 10 times, you get a free drink. This loyalty card either sticks an eternity in your wallet or the trash can at the corner of the street while exiting the establishment.

Some restaurants fancy software that handles the loyalty programs for them. The same software can be found over multiple different locations, as it is not restaurant-specific. This way you can get familiar with the loyalty software, but it turns out you need to create a new account for each of the places you go to. Why?! You are already in the system, yet you need to create a new account per restaurant to be able to collect their loyalty points.

For the bigger restaurants and chains, you have a custom app specifically for that restaurant. Like Starbucks or MC Donalds or other fast-food chains. They have custom applications that do much more than only loyalties.

In the ideal world, there is only one app that handles your loyalties with easy. So it doesn’t matter if you are just going to that restaurant once or multiple times. You don’t need to install a new app or create a new account. With Web3 technologies you have a simple wallet, that can be used everywhere – anonymously.

Innovative Features in Modern Loyalty Programs

When moving to Web3 technologies, the possibilities become almost endless. Customers can go their way and collect points here and there, no need for multiple accounts, remembering passwords or losing their loyalty cards – and thus all their points.

Besides extended features, the system also receives the enhanced security that comes together with Web3. Blockchain technology. This ensures that there are no fake loyalties or gift cards in the loop.

With blockchain technology and their use of ‘Tokens’, it was never easier to offer loyalties outside the restaurant business. We’ll show you many, unseen examples soon!

Benefits for Restaurants and Customers

For the restaurant-goer, gamification is always fun. They can do things and get rewarded for doing so. For example: If they try every starter on the menu, they get a free cocktail or after ordering 10 coffees, they get the 11th for free. A drawback for the customers in this case is that they receive a paper punch card or need to install a new app to be able to collect those loyalties from your restaurant. How many times did you forget your loyalty card when arriving at your local sandwich shop? Or lose your punch card…

For restaurants, it’s an ideal way to gain customers or to make sure your customers (or most of them) will return to your restaurant more than once. You can create collaboration deals with other restaurants or even retail stores that don’t have to do anything with it. You gain insights in not only your customers, but in everyone ones food interests and dining habits. This will be the biggest benefit for restaurants that VISIT can offer.

VISIT tries to be different to become one decentralized loyalty system for all restaurants at once. Customers only need one application for all their loyalties at once and restaurants can create their custom loyalty deals, have their own branded interface, and gain insights into the entire world of restaurant consumption.

How Web3 Technology Is Shaping the Future

A smartphone is indispensable in todays world. Everyone has one and is also used to purchasing through their phone. For public transport tickets, making banking transactions, or tapping their phone to pay in some cases. The Apple & Google wallets are good examples that users who want to have all their cards in one place. For one simple reason: it’s fast & easy to use.

Because of COVID, every restaurant or bar needed to introduce a QR code as a physical menu was not allowed for a short period. This worked so well, that even today restaurants are still not going back to physical menus but simply keep using the QR-scan system. In some restaurants, they take it even further and keep the QR system to make customers order through the app.

With VISIT, we try to embrace these new technologies and will pioneer the Web3 space with our blockchain loyalty wallet. Custom restaurant tokens, collectibles, NFTs, digital currencies, … all easily accessible through one easy-to-use application: our VISIT app.

How to Implement a Successful Restaurant Loyalty Program

To ensure both consumers and restaurants benefit the most from the loyalty system, restaurants can promote their current deals actively on their website, social media, and in their restaurant locations. Give people a small reward when they leave a review, or give them a personalized deal for their birthday: if they come with a party of 4, the birthday girl/boy can dine for free.

Gamification is also a big winner to interact with your customers and offer them a unique dining experience by giving them small quests to complete, in exchange for a small reward each time.

The VISIT app is decentralized, so anyone can see all transactions on the chain. As it runs on Web3 technology, users can do whatever they want with their loyalties but keeping the future in mind: the rewards they collect today might be of use in the future when a metaverse becomes bigger and bigger. There is almost no limit anymore with the Web3 technology and that’s what we want to showcase without the VISIT loyalty program.

Conclusion

The possibilities with a Web3 loyalty program are almost endless. One of the biggest benefits for customers is that they can have all their loyalties in one place, making sure they can’t lose it or forget it. It runs entirely on the Blockchain, making the VISIT loyalty app decentralized, private, anonymous, and secure. Customers will share their data, but remain anonymous and can choose themselves which data they want to share.

For restaurants, this offers a unique way to open an entirely new world of deals and promotions they can offer their customers. Without having to create their application, they can easily subscribe to the VISIT loyalty system. Competing with the bigger chains that do invest big-time in their own private digital loyalty wallet.